Company Analysis Northwest Airlines Essays - American Brands

Company Analysis Northwest Airlines Company Analysis: Northwest Airlines Introduction to Business BN-1020 Dr. Randall By, James Academia Introduction Northwest Airlines is one of the pioneers in the airline transportation industry and is ranked at the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a reasonable price. Close competitors force Northwest to innovate their services by increasing efficiency. This essay will try to examine different perspectives in the services needed to successfully complete the companys objectives. The analysis will explain historical and financial perspectives that may give a better understanding of the current market trend of the organization. Services Northwest Airlines is engaged principally in the commercial transportation of passengers and cargo. (5) NWA is a complete full service air transportation carrier that is the forth-largest air carrier in the world that services over 750 destinations located in 120 different countries on 6 continents. They operate 2,600 flights daily around the world and operate more than 200 nonstop between the United States and Asia each week. Headquarters is based in Minneapolis/St. Paul. The main connecting hubs are located at Detroit, Minneapolis, Memphis, and Tokyo. Northwest employs 50,600 employees nationwide as of Dec. 31, 1998. (6) NWA also has 1269 Stockholders as of Feb. 26, 1999. (6) Northwest continues to improve cargo shipping by proudly dedicating 12 Boeing 747 aircraft and easily becoming one of the largest cargo airlines in the world. (4) Cargo is very profitable for Northwest because Northwest has predicted cargo revenue will top the 900 million mark in 2000. (3) The enormous fleet o f aircraft contains 400 airplanes. (1) Northwest has subsidiaries wholly owned (Unless otherwise indicated by NWA) by Northwest Aircraft, Northwest Aerospace Training corps, MLT Inc, Express Airlines, and Express Airlines I. (6) History Northwest Airlines began service on October 1, 1926, flying mail between Minneapolis / St. Paul and Chicago. (2) They started passenger transportation in July 7, 1927. (2) Throughout the years Northwest has grown steadily by acquiring new system routes in the northwestern region of the USA. The year 1930 was a landmark in history because Northwest moved their home base operation to their present headquarters in St. Paul. The air service grew overnight with the acquisition of Southern Airways in 1936. Northwests famous red tail was introduced for the first time on February 1948. The reason why Northwest selected a red tail is because the majority of flights flew over the northern hemisphere. If a flight were to have an accident in snowy surroundings the red tail would easily identify the aircraft. Expansion efforts continue throughout the system but the largest and most significant expansion happened on January 6, 1986. Northwest agrees to purchase Republic Airways and Northwest employees increased from 17,000 employees to approximately 33,000 over night. Northwest continues to expand service in both European and southeastern Asian countries. In 1993, KLM Royal Dutch Airlines purchases 51% of Northwests common stock making KLM an owner and a code-sharing partner. Northwest finds that code sharing is beneficial towards the coverage of and expansion of their service so northwest acquire alliances with China Air, Continental Airlines, and Alaska Airlines to name a few. Northwest is still looking to expand their service coverage by obtaining new routes. Opinion Northwest Airlines has proved that their dedication to superior air service will be their main objective. The mission of the company clearly explains how Northwests corporate culture focuses on their main objectives. The people of Northwest Airlines will provide reliable, convenient, and consistent air transportation that meets or exceeds customer expectations and earns a sustainable profit (1) Northwest enforces values and guiding principles into the workers so that the customers and employees can get a full understanding of where the company stands concerning these issues. (1) Northwests Values 1. Safety First 2. Honesty and Integrity 3. Trustworthiness 4. Respect for self, others, and for property 5. Caring 6. Resourcefulness Guiding Principles 1. Never Compromise Safety 2. Always Emphasize Cleanliness 3. Always put customers first 4. Always support and inspire each other 5. Always strive to Improve These principles and values form the ideal employee. These positive ideals also create an ideal work environment and maintain high morals and attitudes in the workforce. My experience with Northwest has been very positive. I was able to travel to twelve different countries so far in my career

The Golden Age of Microbiology essays

The Golden Age of Microbiology essays What would the human race be like if we did not have some of todays modern medicines? It would probably be just like it was 200 years ago. Doctors claiming to know cures forsome of the worlds most infectious diseases, and then treating them in the some of themost inhuman ways. People would be dieing from infections left and right. And even worse, we would not know how to cure most of their diseases. The world populationwould probably be half the size that it is today. But, thanks to the Golden Age ofMicrobiology, and the people who tried to find cures and such, we now have ways to over come most of the worlds diseases. The Golden Age was only 20 years long, from 1880 to about 1900. It was the time when about three scientists helped to better sciences technologies and cures. The first of these three was Pasteur. Some of his contributions to science were the creation of silk and a cure for rabies. But one of the most important of all of his findings was the idea of pasteurization. Around the time of 1870, there was a problem with the making of beer and wine. The companies could not figure out a way to keep their products from becoming sour. Pasteur then came up with the idea of adding many different elements to the products and then refrigerating them for a long period of time. Thus came the idea of The second out of the three was Robert Koch. Koch was mostly into the study of microbiology and bacteriology. Most of his researching was done under the microscope, but he realized that he could not totally determine what a certain bacteria classified as. He discovered that if you were to add a stain to slide that you would be able to make out the bacteria about 10x better. Koch also noticed that sometimes you cant always find bacteria in just one sample of something that is contaminated. So, he came up with the ...